Know what’s going inside you at a glance: TV, Newspapers and Magazines campaigns & Booklets
11/11/2009 | News
TV Campaign “Know what’s going inside you at a glance’’
SEVT launched a TV campaign for the promotion of the GDAs systems to the consumers. The TV spot has been approved by the Greek National Council for Radio and Television as social message and it was broadcasted 2 times within 3 months. The TV campaign is under the auspices of the Consumers Secretary General.
Informative / educational booklet for the consumers “Know what’s going inside you at a glance’’
SEVT launched an informative/educational booklet on Guideline Daily Amounts (GDAs) for the consumers. The booklet aims at informing consumers on how to interpret / understand the information provided by the GDAs. The booklet distributed through 2 specialized presses (Diet, Health and Physical Activity). Furthermore the booklet has already been uploaded to SEVT website, will be distributed through dieticians’ offices and will also be uploaded to SEVT member’s websites.
Newspapers and Magazines Campaign “Know what’s going inside you at a glance’’
SEVT made 3 print ads which were published 16 times in total in 5 newspaper’s insets and in 4 specialized presses (Diet, Health and Physical Activity). The print ads show unbranded food products containing the GDAs labels and an informative text for the GDAs.
Latest updates
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Manufacturers welcome positive vote to empower consumers to make more informed food choices
1/06/2010 | News
Impact of front-of-pack ‘traffic-light’ nutrition labelling on consumer food purchases in the UK
4/03/2010 | Statement
CIAA welcomes constructive cross-stakeholder debate on portions
5/02/2010 | Press Releases
EU food and drink manufacturers welcome FSAI findings on portion size information
29/01/2010 | Positions
CIAA Position on Food information
11/11/2009 | News
CIAA GDA Information Stand in the EP: 10 - 12 November
26/06/2009 | News
Background Paper on Portions Related to the CIAA Voluntary GDA Scheme
14/06/2009 | News
CIAA welcomes the EFSA Opinion on the ‘Review of labelling reference intake values
3/06/2009 | Positions
European food and drink industries recommend EU-wide nutrition labelling
15/05/2008 | Positions
CIAA Position on Food information
